Knowing The Voice of Your Brand
Knowing the voice of your brand #alwayssunnyinbk For this Summer Campaign, I decided to showcase what Summer and Brooklyn is all about- Coney Island. With the designs, patterns and textures focused on pop colors and 90s spin, the color pops of Coney Island was the perfect backdrop.
For the first time, we had 5 models. It felt necessary to have a larger group to better showcase what summer fun at Coney Island looks like.
While it may be too obvious and too general to have a Brooklyn Brand shoot in Coney Island, this was intentional to show the area the brand represents. It paid homepage to the location, the history and the people that made Coney Island great!