Forever21 X UNK NBA Collection Launch
For the 5th year, Forever21 X UNK NBA have collaborated to design a Limited Edition Capsule Collection. The focus of the collection was leveraging the nostalgic 90s/retro vibe with of-the-moment fashion bodies. Bomber
The teams we focused on were The Chicago Bulls, The LA Lakers, The Brooklyn Nets, The Cleveland Cavs, The Golden State Warriors and The New York Knicks.
The launch this year took place in Chicago, home of the Bulls, The guest was Michael Carter Williams from the Chicago Bulls. Forever21 partnered with ELF Cosmetics to create "Game Day" makeup for the fans. There was limited units of NBA GWP Pins for the attendees during the event.
From a marketing activation, attendees were able to put their name in a drawing for a signed NBA basketball, receive a signed photograph of Michael Carter Williams and get first dibs on the new collection.
The event was a success and Forever21 took the lead to gain tons of media presence both with influencers as trade publications. Some pieces have already sold out in select sizes and social media is going crazy for the fresh styles and fashion bodies.