2nd Collection NFL by Icer Brands
This is the second year that Icer Brands has the license for the NFL and we continue to wow and impress our retail partners in how we represent the brand. The focus on the collection has been about how the NFL Fan wears the collection with updated fashion bodies, use of cut & sew technique and mixing different textures.
This year we focused on showcasing the Seattle Seahawks, not because we love Seattle (although we do!) but because it allows our designers to showcase the color pops and details.
As the creative director, I wanted the brand campaign this year messaged a CHILL VIBE in a loft. Open space, use of textile such as exposed painted bricks, wood and simple lighting. With the collection heavier on knits and tops vs bottoms, we styled it with basics that were cool yet elevated. Make up and Hair had a pop of color for our female model while the male remained natural and easy going.
The overall results was a strong 2nd Collection NFL and producing a look book to use for trade shows and when speaking with existing and new partners.
