UNK NBA Fall 2017 Campaign

As the creative director for the for UNK NBA Fall 2017 campaign, the goal was to take the merchandise and present it in a more editorial manner. The use of texture, darker colors and natural light allowed the clothing to stand out.

Unlike other brand such who also have the NBA, the way our designers design and inceptualize the product adds innovative techniques and of the moment trends (bombers, patches, embroidery). We wanted the clothing to be the main attraction.

We used Vanvoort Studio in Williamsburg which has amazing natural light and the right space we were looking for.

The models we chose elevated the clothing with looks that weren't as commerical. The beautiful dark skin tone of Jermain complement Agnes fiery red hair. There movement was natural and organic.

Our photographer Stefen has a keen eye on different angles and working with the natural light and giving just the right images.