Limited Edition Capsule Collection BK X CHI
In today's Instagram and Snapchat world, having Limited Edition or Special Edition of anything is key. This was a strategy that we did when doing a POP UP Shop with Lollapalooza. Our goal was to create a Limited Edition Line of Tanks, Tees and Baseball Jerseys, which would only be sold at the POP UP Shop and a small amount on the web.
This was a successful launch where we did a sneak preview via Instagram and had a marketing activation with Winward Skate Shop in Chicago. We gave away 2 General Pass tickets to Lollapalooza and partnered with the CHILL FOUNDATION Chicago.