top of page

Digital Marketing Strategies

As a Digital Strategist, I was responsible for the strategy, execution, analysis, and on-going optimization of the brand’s online marketing programs. I supported the E-Commerce business, driving qualified traffic to our website and affiliated sites, but also supports overall digital marketing efforts designed to drive the overall business and brand.

 

Key Responsibilities are as follows:

  • Worked closely with the Digital Manager on pursuing various digital channels to drive website traffic; achieve a targeted ROI for all Ads spend on a daily basis

  • Built trust and maintain strong relationships with vendors publishers and partner agencies

  • Led and managed all aspect of digital marketing including SEO/SEM, Affiliate, Display Re-Targeting and Acquisition, Display/RTB, Marketplaces including Amazon and other future channels, Shopping Comparison Engines, Social Advertising(FBX, Social Display), Paid Video, Email Marketing and content marketing

  • Responsible for the strategy and analysis of our email marketing, marketplaces, mobile strategies, PPC, SEO, display ads, social media and other web based marketing programs

  • Managed external and/or internal SEM resources to research/develop keywords, Directed SEM agency on ad copy, bid management of PPC campaigns. 

  •  Analyzed SEO and PPC campaign data and optimize accordingly utilizing tracking and analytics solutions to deliver maximum return

  • Worked with SEM agency on optimization and bid management of all campaigns to ensure optimal campaign performance

  • Pulled data and delivered reports and summaries in a timely manner with clear-cut communication, including market, economic, competitive, consumer, and shopper insights

  • Developed robust attribution models, collaborate with business leaders and brand teams to maximize efficiency and effectiveness of our existing digital budget.

  • Established KPIs to manage performance and communicate results/value to leadership team.

  • Developed and recommended appropriate campaign strategies during the IO process, bringing insights from forecasting and past performance experience

  • Worked with cross functional teams to drive conversions and new customer acquisition via direct marketing channels, social media and community outreach

  • Partnered with 3rd party data providers to define strategy for customer modeling and prospecting campaigns

  • Kept abreast of the latest and innovative SEO, SEM and digital marketing industry information, trends and opportunities

 

bottom of page