Going from Static Images to Video is a Must when doing Digital Marketing
For the Fall 2017 Brooklyn Cloth brand campaign, it was important that there was a larger focus on creating video content. With Facebook...
Why call it Influencer Marketing
Inorder for brands to stay relevant, partnerships with Instagram stars and other Social Media influencer is now a non negotiable strategy.
Knowing The Voice of Your Brand
Knowing the voice of your brand #alwayssunnyinbk For this Summer Campaign, I decided to showcase what Summer and Brooklyn is all about-...
2nd Collection NFL by Icer Brands
This is the second year that Icer Brands has the license for the NFL and we continue to wow and impress our retail partners in how we...
UNK NBA Fall 2017 Campaign
Creative direction for UNK NBA Fall 2017 campaign shoot. The focus was to elevate the product with a more editorial approach on styling and
FOMO (Fear of Missing Out)
Brands have always created a strategy of limited editions from Louis Vuitton's Murakami bags and most recently, a footwear brand called...
What is "LO-FI" imagery
In a world in Instagram and Snapchat, everyday people who have a creative mind and love to take selfies are turning themselves into...